When it comes to business marketing, one of the best ways to convey an effective message is through the use of tri-fold brochures. You can print full-color brochures with high-resolution images, full text, and the necessary contact information for your business. Using them as direct mailers is a great way to expand your business reach. Here are a few things to consider as you start to design your next tri-fold brochure.
Think About The Design
Don't rush into the design of the brochure. Take time to lay out all of your images and graphics, then look at it objectively. Fold the sample version and see how everything flows together. Sometimes, images from one side or the other can look dreadfully out of place if you don't look at it from every perspective first.
One of the best ways to avoid these problems is to design the brochure as a cohesive unit. Don't design each panel individually, because that's when you end up with things that don't flow together properly. Know what you want the entire brochure to show and keep that end result in mind when you create the design.
Choose Your Printer Carefully
When you're looking for a printer to create your tri-fold brochure, don't work with just any service. Make sure that the printer you hire has experience with glossy, high-resolution tri-fold brochures. That way, you can be confident that you'll get the final product you're looking for with a lower risk of mistakes happening along the way.
Don't Try To Do It Yourself
If you want high quality in your finished product, don't try to do them yourself. A professional commercial folded printing service will have the tools and equipment to create exactly what you need with the finish that will best represent your business. You'll get durable paper and professional grade ink, which shows that your company is willing to go the extra mile to get exactly what your customer needs.
Don't Try To Cover Too Much
If you're going to use tri-fold brochures, focus on highlighting just a couple of key points. Consider addressing one point per panel, that way you're not trying to cram a lot of information in a very small space. Remember that many people scan brochures, so make your most important points in the largest text so that they will be easily seen at a quick glance.
With these tips and the help of a quality print shop, you can create marketing brochures that will be sure to draw customers to your business.
Share20 May 2018
Starting my own business from home has been a challenging task. Although I'm working from my home, I wanted my business cards, flyers, brochures, and other promotional materials to appear every bit as professional as those you would find at a company located in a large expensive office. My home printer just wasn't up to the task, so instead I found a printing company that offered great deals for small orders like mine. You may think that printing companies are only cost-effective for large businesses with large orders, but there are those out there that cater to the small home businesses as well. I started this blog to discuss the ways that you can make your business stand out with the right printing services and printed products.
